SLB launched their new brand and business position to a select global audience of investors. As a crucial player in the energy sector, an immersive experience was created to showcase and educate on their reposition as a technology leader within the industry. The event brought to life demonstrations and information about how they would meet the world’s energy demands, while helping to preserve our planet. This was the first launch for SLB’s new branding, and it was vital that this new look and feel was demonstrated to, and understood by delegates.
As creative lead, launching the new brand with many "first time moments" was a privilege. Working with a small team meant I could remain close to asset creation, brand narrative and making sure our "blue" thread connected each chapter of the story. Responsibilities included; environmental design, branding, art direction and screen interaction through presentation design and working with animators and motion graphic experts.
