To create an interactive and immersive brand world for a select audience of media buyers, was the challenge. This strategic activation was part of a new market expansion for Snap to increase users outside of North America and to ramp up revenue generation in ROW. India was a key market for them, as the 2nd most populous country in the world.
The role required a brand identity, art direction and delivery of multiple touchpoints throughout the one-day event. Creation of key screen visuals, animations, AR filter wall and printed materials were just some of the assets delivered.
