To celebrate the launch of Tom Clancy’s Ghost Recon Breakpoint game, Ubisoft called for an experience that would immerse 11 global social media influencers into the game’s storyline and hostile military environment. The immersive storytelling empowered the influencers to share their experiences with their thousands of followers, reaching audiences that would not otherwise have had the game on their radar.
The success of this experience depended on defining what the influencers needed to think, feel and do at every given touchpoint of the event. This included considering each element of the gamified environment, adding finer details, and finishing touches, that would deepen the emotional experience.
